Fall/Christmas Campaign
Storytel Brand Identity
Assignment: New global identity for audiobook service
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Role: Global Graphic Team Leader at Storytel (Client)
Agency: B-Reel | Client: Storytel
New Graphic Identity Storytel
– from choice of design agency to graphic roll out
One of my first missions as the Global Graphic Team Leader at Storytel was, together with the head of marketing, start the process of creating a new graphic identity. The process went from choice and pitch of design agency to roll out of the new global brand material in all market channels. This required a lot of agency “meet and greet” interviews and involved all key internal Storytel stakeholders. Being a fast pace growing company with an app orientated solution, we needed to develop a global brand profile that fit with a mobile first approach.
After pitching, we felt that B-Reel agency had the best global approach and really understood the ambitions and directions of Storytel. We developed a strong collaboration which resulted in an amazing graphic profile from B-Reel and the set up of global campaigns.
In-house Assignment: Distribute easy access to graphics and guidelines for our new Visual Identity.
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Role: Global Graphic Team Leader at Storytel
Corporate Access To the New Visual Identity
- guide for all colleagues in company markets
Digital Asset Management System, streamlined workflows through clear and easy access to all graphic material. Sharing a graphic message in a clear tone of voice informing about the global brand restrictions and directions.
